Hydration Reimagined by Zip Water UK at KBB Birmingham.
THE BRIEF
Their goal was to break away from traditional exhibition norms, offering visitors more than just a visual display.
Zip Water UK sought to make a bold statement at the KBB event by creating an immersive experience that would captivate attendees and leave a lasting impression. They envisioned a space that was open, relaxed, and interactive, a place where guests could engage directly with the brand, experience its offerings firsthand, and engage in meaningful conversations about what makes Zip Water unique.
Client
Zip Water UK
LOCATION
KBB, Birmingham
Work
Exhibition Stand
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What we delivered
Hydration station: A mobile oasis
At the heart of the stand was the "Hydration Station," a visual magnet and a hub for interaction. This mobile unit stood out with its unconventional presence and embodied Zip Water's commitment to innovation. Brand representatives used the space to connect with visitors and offer refreshments and information.
Visual branding with a consistent message
The stand's design featured a large wall behind the Hydration Station, serving as a canvas for Zip Water's brand messaging. The graphics were designed to be simple yet impactful, ensuring that the brand's values and offerings were communicated clearly and consistently throughout the space.
Informative digital touchpoints
Digital touchpoints provided visitors with information about Zip Water's products and services. These touchpoints allowed guests to explore the brand's offerings, providing insights without overwhelming them. This integration of technology ensured that information was readily available and accessible.
THE EXPERIENCE
Visitors to Zip Water UK's stand at the KBB event were treated to more than just a product showcase, they experienced a brand that is as innovative as its offerings.
Whether they were already familiar with Zip Water or encountering the brand for the first time, guests left with a sense of intrigue and appreciation. The combination of the Hydration Station, consistent branding, and informative digital touchpoints created an environment that was both welcoming and informative.
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