A home experience built to showcase Synseal’s door and window systems in action.
THE BRIEF
Our challenge was to create a space that didn’t just tell people what Synseal offered, it showed them.
The stands needed to be immersive and experience-led, allowing visitors to see, touch, and test the products in real-life scenarios. Bold branding and a clear layout meant Synseal stayed front of mind, long after the event ended.
Client
Synseal
LOCATION
The FIT Show, Birmingham
Work
Exhibition Stand
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What we delivered
Two spaces, one brand
We designed two distinct product areas: one for Warmcore and another for Masterdor. Each was built around the strengths of the product - Warmcore’s sleek, thermal-focused design and Masterdor’s secure, stylish door solutions. Though different in look and feel, both zones were united through consistent brand cues and materials.
Guided Product Pathways
We introduced custom-designed totem-style displays that acted as both spatial cues and product showcases. These multifunctional structures guided visitors naturally through the stand while displaying Synseal’s window systems up close, allowing the technical and aesthetic details to stand out.
A flexible-use meeting space
An adaptive meeting space sat at the centre of the Warmcore stand - a flexible area opened up or enclosed using Warmcore’s own folding sliding doors. When open, it invited informal chats; when closed, it became a private meeting space that still functioned as a product showcase in action.
THE EXPERIENCE
Visitors browsed and experienced the Synseal difference first-hand.
Whether familiar with the brand or not, they left with a clear understanding of the product range, how it performs, and how it could fit into their projects. The real-life setup gave them confidence and sparked conversations, turning a standard exhibition into a meaningful experience.
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