A pioneering audio lifestyle brand known for bold design and immersive sound experiences.
THE BRIEF
For IFA, the world’s leading retail trade show for consumer goods and home electronics, Skull Candy wanted a standout space inspired by the vibe of an open skate park.
The goal was to present Skull Candy as the original audio lifestyle brand through an environment that felt fresh, dynamic, and true to their roots.
Client
Skull Candy
LOCATION
IFA, Berlin
Work
Exhibition Stand
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What we delivered
An adaptive, modular structure
Built using repurposed shipping containers, the recyclable stand stole the show. Its modular design created an immersive experience that visitors could engage with repeatedly, embodying sustainability while making a bold visual impact.
Multi-sensory audio zones
Directional sound showers showcased the advanced noise-cancelling technology of Skull Candy’s Crusher ANC headphones. This live demonstration placed visitors at the centre of the action, delivering a memorable and technically impressive sensory experience.
Dedicated private and VIP areas
We installed an intimate brand space for presentations and marketing teams, alongside a VIP music lounge featuring an open balcony. This bespoke build balanced privacy and engagement, providing a premium environment for Skull Candy and the brand’s team.
THE EXPERIENCE
The stand created a space that authentically communicated Skull Candy’s brand identity and heritage.
It was a powerful example of experiential marketing that resonated deeply with the audience, strengthening brand connection and supporting their success at IFA.
Related Projects
Stoneglow Candles
A refreshed space for a brand with over 30 years of heritage in designing and crafting handmade candles.
Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings, as well as lovely comments about our stand. Thanks once again Envisage!
Smith & Nephew, USA
The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup.
Stoneglow Candles
The team are professional, efficient and focused on quality customer service. We would use them again.
Michelin Tyres
We are absolutely thrilled with the stand that ESG created for us!
From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results.
Thank you to the stand-building team for their hard work, and a special shoutout to Jess, who expertly managed the stand build at every stage!
We look forward to collaborating again in the future!
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