A dynamic reception environment that brought Michelin’s brand story to life.
THE BRIEF
Envisage was invited to refresh the reception space at Michelin’s UK headquarters, a key area where visitors and employees engage with the brand first-hand.
The challenge was to create an environment that sparks curiosity, tells Michelin’s story, and embodies their iconic identity.
Client
Michelin
LOCATION
Stoke-on-Trent
Work
Branded Installation
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What we delivered
Brand-inspired spatial design
Working alongside design partners, we introduced flowing, circular architectural elements inspired by Michelin’s core products. Curved walls established soft separations between a welcoming waiting area and a semi-private breakout zone, enhancing spatial flow while reinforcing brand language.
Premium, tactile finishes
The installation brought Michelin’s identity to life through bold applications of signature blue and yellow. Carefully selected materials - brushed aluminium, glass features, and precision lighting - created a sophisticated yet warm atmosphere that reflects the brand’s premium positioning.
Multi-sensory storytelling
Dynamic wall panels combined striking graphics, digital displays, and physical exhibit cases featuring motorsport memorabilia and collectables. This layered storytelling approach engaged visitors’ senses, connecting them to Michelin’s rich heritage and innovative spirit.
THE EXPERIENCE
The Michelin-branded workspace delivered a powerful first impression, merging Michelin’s history with forward-thinking design.
It’s a space that inspires pride among staff and captivates visitors—turning a simple transit area into a memorable brand encounter.
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