An escape created for Hydeline, the furniture specialists, at The Furniture Show.
THE BRIEF
Envisage was tasked with bringing Hydeline’s vision to life at The Furniture Show, creating an immersive space where guests could experience ultimate comfort and exceptional seating design.
The goal was to transport visitors from the busy exhibition hall into a peaceful retreat, showcasing Hydeline’s superior products in a setting that invited relaxation and connection.
Client
Hydeline
LOCATION
The Furniture Show, Birmingham
Work
Exhibition Stand
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What we delivered
A reinforced brand identity
To ensure Hydeline’s brand was present throughout, we created distinct zones within the stand, each dedicated to a sofa style but tied together through consistent branding. The space featured printed signage with LED lighting, which subtly directed attention across the space.
Purposeful design features
Every design detail was carefully selected to evoke the feeling of stepping into a real home. Warm, ambient lighting set a relaxed tone, while textured wall panelling introduced depth and a sense of architectural refinement.
Thoughtful space planning
We maximised space by using subtle yet impactful design elements. Different Pantone colours and matching sofa sets were separated by panels coated in the same colour, each labelled with its distinct name. We incorporated open-cell grid partitions that provided subtle separation and maintained an open feel.
THE EXPERIENCE
The stand was approachable and inclusive and offered a space where visitors could unwind and experience the comfort.
Focused lighting highlighted the furniture, while the open-back layout of the stand enhanced accessibility. It offered a chance to test sofa solutions in an authentic environment and experience Hydeline’s dedication to comfort and design in the same space.
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