A high-impact ‘Barbiemania’ activation designed to immerse, engage, and connect.
THE BRIEF
Envisage partnered with Onepointfive to deliver an experiential brand activation that dropped London into the heart of the Barbie universe.
Every detail — from product displays to spatial flow — was designed to create a vibrant environment that encouraged guests to step in, explore, and connect with the brand on an emotional level.
Client
Onepointfive
LOCATION
London
Work
Experiential Marketing Activation
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What we delivered
Brand-centric, custom displays
Bespoke display units, from vertical shelving to hanging rails, were finished in the signature Barbie palette. Each piece was engineered for functionality while maintaining an open, fluid environment that encouraged movement and interaction.
Immersive visual branding
Large-format, high-resolution graphics were positioned to dominate sightlines and reinforce brand recall. From the first step inside, guests were met with a bold, unmistakable brand presence.
Seamlessly optimised spatial flow
The activation space was carefully planned to balance high guest numbers with a comfortable, open feel. Zones were defined for browsing, photo opportunities, and interaction, ensuring every visitor could engage without feeling rushed or crowded.
THE EXPERIENCE
The activation transformed a London venue into a living, breathing extension of the Barbie brand.
The space became an Instagram-ready environment buzzing with energy and personality. Guests explored, posed, shared, and interacted, creating a wave of user-generated content that amplified the activation far beyond its physical footprint.
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The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup.
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The team are professional, efficient and focused on quality customer service. We would use them again.
Michelin Tyres
We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results. Thank you to the stand-building team for their hard work, and a special shoutout to Jess, who expertly managed the stand build at every stage! We look forward to collaborating again in the future!
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