A pop-up brand experience for International tyre developers at Silverstone.
THE BRIEF
To create a stand-out, interactive brand space for an industry leading, universally recognised brand.
At Silverstone, Michelin needed a space that was inviting, bold, and showcased the best of their products. An open space for people to explore freely and be wowed by what was on display.
Client
Michelin
LOCATION
Silverstone Festival, Silverstone
Work
Brand Experience
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What we delivered
An open, inviting structure
With most people exploring the outside space, open sides were necessary to remain inviting. It also enabled the product and vehicles to take centre stage, serving as eye-catching landmarks to encourage exploration.
Bold and instantly recognisable graphics
Graphics covering the majority of the walls were a strategic decision to add busyness to the otherwise open space. Using bold, bright, brand colours, logos and photography served as a constant reminder for what the brand is known and loved for.
A showcase of key products
The space was designed to house various products within the range, showcasing the breath of the brands offering. With visitors able to feel the displays, it became a key focal point of the space.
THE EXPERIENCE
An immersive brand experience showcasing the product in a fun, interactive setting.
The open structure encouraged people to roam freely, exploring the product offering and getting to know more about the brand.
Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!
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