A sculpted retail experience shaped by McQueen’s love of nature and attention to detail.
THE BRIEF
A unique retail moment for an iconic brand.
To support the launch of Alexander McQueen’s Autumn/Winter 2019 accessories collection, we were asked to create a one-of-a-kind pop-up experience in Harrods’ Exhibition Windows and adjacent concession space. The concept needed to reflect the brand’s affinity with nature and sustainability, while offering an engaging, premium retail moment for customers discovering the new season’s accessories.
Client
Alexander McQueen
LOCATION
Harrods, London
Work
Production and Installation
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What we delivered
Immersive product storytelling
We transformed Harrods’ window display into an autumnal scene. Raised floral islands, hand-finished with a bronze patina, were filled with seasonal grasses and flowers. The display echoed the campaign’s ‘Love of Flowers’ narrative and gave visitors a sensory connection to the collection.
A premium temporary retail space
We manufactured and installed a contemporary retail concession using oak and walnut veneer finishes. The space balanced natural materials with sleek product presentation, offering a temporary retail environment that felt permanent in quality.
Seamless brand experience
Every detail was designed to reflect the craftsmanship behind the product. Display counters and elevated platforms helped tell the brand story. The combination of floral elements, curated product zones, and refined material choices created a connected customer journey from outside in.
THE EXPERIENCE
The activation blurred the line between retail and art installation.
It gave Alexander McQueen a strong physical storytelling presence in one of the UK’s most iconic retail destinations. Customers were drawn in by the emotional, nature-inspired narrative, while the interior concession offered a tactile, luxurious space to explore the collection.
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We look forward to collaborating again in the future!
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