A balanced showcase of three brands in one space for Ambiente.
THE BRIEF
The Envisage team were responsible for creating a shared exhibition space for WWRD - home to Waterford, Wedgwood, and Royal Doulton.
Each brand has its own rich identity, and the goal was to represent all three in one cohesive, energetic space that still allowed their individual personalities to shine through.
Client
WWRD
LOCATION
Ambiente, Germany
Work
Exhibition Stand
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What we delivered
Confident, considered branding
Rather than overpowering the space, the branding was designed to support the products. It was bold enough to be instantly recognisable with WWRD, but minimal enough to let the collections speak. Clear brand zones gave each identity room to breathe while keeping the experience unified.
Spatial planning with purpose
With a limited footprint, the space was designed to be smart and functional. Carefully planned partitioning walls doubled as display areas, complete with open shelving and full-height graphics that told WWRD's story. A clean, open ceiling with discreet overhead lighting helped maximise both space and visibility.
Directional lighting design
Lighting was a key feature, used both practically and atmospherically. Focused spotlights highlighted key displays and guided visitor flow naturally through the stand. Crisp LED strips framed the outer branding, giving the stand a sharp, premium edge that stood out across the exhibition hall.
THE EXPERIENCE
Walking through the stand felt welcoming and authentic, more like stepping into a home than a trade show.
Thoughtfully dressed tables, elegant glass cabinets, and softly lit shelving showcased each product in a lifestyle setting that felt familiar and aspirational. It struck the right balance, full of detail without ever feeling cluttered.
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