A standout presence for a brand pioneering in construction innovation.
THE BRIEF
The brief for the exhibition stand at Hillhead was clear: create a standout presence that would make a lasting impression and be the talk of the event.
The goal was to design an expansive space that showcased their impressive machinery in a way that would instantly grab attention and guide visitors to the stand. Once there, they would be greeted warmly by the team, making the experience feel personal and engaging from the very first step.
Client
JCB
LOCATION
Hillhead, Derbyshire
Work
Exhibition Stand
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What we delivered
A flexible exhibition space
Designed with durability in mind, the stand was designed and built for easy setup and long-term reliability for future events. The space incorporated multiple modular elements that offer versatility, allowing them to be rearranged or reused to suit various sizes and functions depending on the event.
Attention-grabbing graphics
The printed graphics were standout, simple, and conveyed exactly what JCB wanted. They highlighted the company’s outstanding commitment to customer service, while also showcasing detailed, large-scale product information that accompanied their pioneering machinery.
The display layout was designed with ease of movement in mind. Pathways were created to guide guests naturally towards the stand, making them feel welcome and allowing busy crowds to flow smoothly. The product displays were strategically placed at the front, ensuring they were the first thing visitors saw.
THE EXPERIENCE
The experience felt like a museum of groundbreaking machinery, with something new to discover at every step.
The exhibition not only showcased JCB’s innovative design and manufacturing but also strongly reinforced the company’s rich history and core values. This compelling experience captivated visitors, leaving a lasting impression of JCB’s dedication to progress and excellence.
Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!
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