An environmental statement for Timberland at the Bread & Butter fashion event in Berlin.
THE BRIEF
Timberland worked to highlight its commitment to environmental responsibility and product sustainability through an engaging pop-up brand experience.
Because of this, we needed to deliver was an immersive space that featured product demonstrations, allowing guests to experience Timberland’s dedication to the environment firsthand.
Client
Timberland
LOCATION
Bread & Butter, Berlin
Work
Pop-up Brand Experience
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What we delivered
A carbon-conscious stand
We created a pop-up brand experience using only reusable or recyclable materials, ensuring minimal environmental impact. As a result, Timberland's commitment to a greener and more equitable future was communicated.
A haven of natural elements
The stand was adorned with greenery, from grasses to a full-sized tree, which were all sourced from the UK. To maintain the health of the plants and reduce carbon emissions, they were transported in a climate-controlled truck, ensuring they arrived in optimal condition for the event.
Immersive storytelling
Every element, from the display units to the tree trunks, reinforced the brand's message of environmental responsibility. The design was synonymous with Timberland’s ethos and ensured attendees couldn’t forget the brand. The prominent graphics and signage stood out brilliantly among the lush greenery, captivating the audience and drawing them in.
THE EXPERIENCE
The experience for guests was truly eye-opening.
Visitors spent meaningful time within the multi-sensory, pop-up brand experience rather than making it just a quick stop. They engaged with brand representatives, asking questions and sharing insights, which led to enriching discussions. This interactive approach impressed attendees, deepening their connection to the brand and leaving an impression that extended well beyond the event.
Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!
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